SEO News

Site Performance Placement Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. Average visit duration was half of the site average. Just when you think you have the Google Display Network (GDN) figured out, another pitfall...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    For example, review title tag structures; keyword placement in headlines, subheads, and body copy, image tagging and see if you can make improvements. I typically set advanced filtering for visit thresholds of "greater than" 10, 50, 100, 200 and up...

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  5. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    The general idea is that when you choose to site target, or list a website as a managed placement, you are entering a "one ad vs.many" auction. You have to be smart, run placement performance reports and exclude irrelevant sites just like any other...