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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. Some of these tactics are contained within AdWords and a few of them discuss...

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses.

  4. How B2B Advertisers Can Use Q4 to Dominate Q1

    There is plenty of helpful information to get you started with each of these in AdWords' help section and also in publications like Search Engine Watch. Analyze prior holiday performance: Know when the click/conversion low tide is going to hit your...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    If using Google Analytics, from Dashboard click Acquisition > Adwords > Destination URLs. Google needs marketers to be able to quantify their efforts when it comes to AdWords. By linking Google Webmaster Tools with AdWords, Google also has given us...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics is increasingly focused on topics that were typically addressed in Google...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Lawson recommends using conversion imports to upload lifetime value data from...