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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. This report shows how different browsers are performing on your site. This report provides an overview of all 404 error pages on your...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. The inability to segment devices means that advertisers...

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. It is important to recognize that off-site activities, like social...

  5. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Meanwhile, this temporary imbalance between supply and demand has made YouTube's TrueView video ads one of the best bargains available on the web over the past 15 months. For example, VeryPink used YouTube TrueView In-Search ads to reach knitters...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. It's more valuable and actionable than estimated data since it's proven to produce results for your...