SEO News

Site Performance Campaign Placement Report

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  4. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  5. Placement-Targeted Campaigns: Taming the Beast

    Based on these reports, poorly-performing sites can be excluded using the Site Exclusion tool, and sites performing well can be "peeled off" and placed into a separate placement-targeted campaign. Placement-Targeted Campaign Bidding Strategies

  6. A Look at Demographic Bidding for AdWords

    You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. When you set up demographic bidding, Google tells you what percentage of your content campaign's traffic will be controlled...