Is it time to turn off mobile like some poorly targeted content campaign? My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. If these channels didn't have value, you wouldn't have built...
This creates a significant hurdle when you're trying to demonstrate results for campaign initiatives. Keyword Referral Data: Which keywords the prospect used to access the site. How do you measure SEO performance now that "not provided" keyword...
Often times Google's actions, whether intentional or unintentional, can have a strong positive or negative impact on campaign performance. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign...
Sit down with your client or boss and talk about the goals of your PPC campaign. Priority of the above – what are the must-have’s for this campaign? With and without “Official Site” in copy For instance, if you’re testing whether DKI improves...
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Referral codes for campaign tracking. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone...
Use this as an example only to determine how you may approach a full mobile campaign integration. I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends.
Here's a checklist of 10 "killer" tips to ensure you're able to add a bit of CRED to your SEO campaigns, as well as demonstrate campaign success! A searcher intent to site content engagement scenario I call "CRED".
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. If my web host has a lot of spammy clients, will that influence my site's ranking in search results?
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
Executing a successful outreach campaign isn’t just about prospecting quality lists. As an added bonus, your display campaign will also benefit from these incremental clicks. This saves tons of time having to manually qualifying each site.
Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki Levahi, CEO of mobile site development and optimization firm Gumiyo. Mobile CPCs have so far been undervalued if you consider their...
Additional campaign optimization tips from Jen are available at Bing Ads Community Site. Jen emphasizes "Quality score is not the end of your campaign management – it is where optimizations start. After your keyword goes through the auction, Bing...
Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a switch. Ongoing PPC campaign optimization requires focused persistence. Within any campaign, click on the, "Keywords," tab
The best thing we can do is to keep sight of our core marketing objectives and begin to understand how to maintain performance with the coming changes and new campaign architecture. Call extensions can now be set at the ad group or campaign level.
Google ACE (AdWords Campaign Experiments) is a cool tool that shows you the probabilities of performance differences between your test settings in a campaign being significant. The best way to handle that is to work on understanding your audience...
When working on a link building campaign, you will want to know both the traffic generated and how strong the promoted page of your site becomes. This post will cover how to use Advanced Segments to your advantage, Multi-Channel Funnels for...
Marketers have access to an amazing amount of data – from clickstream data to webmaster tools to A/B/C/D/E testing experiments and keyword data, from surveys to PPC campaign reports, and social media monitoring to competitive data, all the way to...
Four key mobile context elements, when used in combination, can result in increased user engagement and campaign performance. Analyzing time of day data related to mobile campaign goals can reveal important targeting strategies.
Another metric, while valuable, that can provide an inaccurate look into your campaign performance. Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance.
