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Site Performance Campaign

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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    However, because this is the easiest component to test, most companies tend to confuse the performance of the promotion campaign with the overall performance of the content. For example, if you created a PDF on the topic of running a social media...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. This report shows how different browsers are performing on your site. This report provides an overview of all 404 error pages on...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads.

  6. PPC Management Operations: The Ultimate Guide

    Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. View this at the campaign level down to the ad group and keyword level.