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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture What tactics are used to ensure secondary language pages are optimized for performance locally and organically? Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We worked hard to identify the content across the site, how attribution was being handled, and then drilled into the performance of that content SEO-wise. Each site that experienced a serious drop was in a different niche, so this wasn't a specific...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. Once you feel you've got the site ready for both search engines and users, there's plenty of time to put...