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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The time-on-site and bounce rate for our campaigns were comparable to the website average. I think this where many PPC mangers turn when performance shifts within an account. PPC managers have to do exactly this when analyzing statistics and...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to build a new business that will do SEO right. Discrete content elements – web pages, images, PDFs, videos...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Average visit duration was half of the site average. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.