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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture What tactics are used to ensure secondary language pages are optimized for performance locally and organically? Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We worked hard to identify the content across the site, how attribution was being handled, and then drilled into the performance of that content SEO-wise. Each site that experienced a serious drop was in a different niche, so this wasn't a specific...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. Once you feel you've got the site ready for both search engines and users, there's plenty of time to put...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Mobile Site Configuration Google supports and has solutions for most mobile site...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. While this is the point where content becomes content marketing...