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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I wanted to know if any changes impacted the site from a rankings or traffic standpoint. I also showed several screenshots of Google organic trending for sites hit by Penguin. Our traffic dropped off a cliff", "we started laying people off", "we...

  2. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Implement changes and watch for changes in position, traffic from organic search, and most importantly conversions.

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Your rankings are up, traffic is up, and conversions are looking good. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to organic search – meaning an...

  5. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    You should know how and why new organic search traffic is hitting your site. And as you can guess, Google organic traffic is how they landed most of their business. Understand your organic search traffic, including which landing pages are receiving...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Competition for keywords – organic or paid – has never been higher. If you can, track conversions and new customers that are generated from organic search landing pages. Take the list, get your baseline rankings, and compare it against a broad set...

  7. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. For example, recently jostling for budgets, a client asked how much an additional $20...