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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Even though Google has never officially said that it tracks CTR in organic search listings, experienced SEOs know that does seem to be a correlation. Google have never liked talking about how to improve rankings per se, so will instead push the...

  3. Keyword Phrase Value: Click-Throughs vs. Conversions

    In these instances, I suspect organic listings, due to their ability to bold more keywords in the search query, are picking up a majority of the clicks. Learn about PPC management, keyword research, search engine optimization (SEO), social media...