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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. You may start at the most likely culprit based on which algorithms you believe may be affecting your traffic but it’s important to address the full...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  4. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. How much of your traffic is mobile, and how well is that segment engaging with...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs.

  8. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  9. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  10. Last-Minute SEO - Here Come the Holidays!

    Paid has been typically any method other than organic that you paid for to bring your site traffic. While the organic boat has left the building, there are still some waves you can ride to help your site gain that much necessary visibility.