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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. Organic traffic Even with no background in SEO, content creators can follow clear guidelines and...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    While analyzing the site’s reporting, I saw a distinct bump in Google organic traffic starting on Friday, October 4th and increasing during the weekend. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to...