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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. Don't Overlook Local Search Opportunities

    Link building for your locations will potentially lift your organic rankings for location specific queries and add referral sources. Go to local review sites, such as Yelp, and create local listings for your company locations.