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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. Don't Overlook Local Search Opportunities

    Link building for your locations will potentially lift your organic rankings for location specific queries and add referral sources. Go to local review sites, such as Yelp, and create local listings for your company locations.

  3. Search Shifts and Predictions for 2009

    Yahoo offers a unique PPC program called Search Submit Pro, which provides marketers with the ability to feed results directly into the organic listings. Developing rankings for key terms in an industry requires an investment in all the elements...