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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. 2009 is a Year of Change for Travel Search Marketing

    The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart SEM, social media, and local/mobile optimization. Google Webmaster Tools, Yahoo Site Explorer, and Microsoft Webmaster Center make...

  3. The Better You Rank...the Better You Rank!

    We can't talk about organic SEO without also addressing other methods of marketing that would make your Web site more relevant, popular, and trafficked. We're talking about broader issues than the "traditional" organic and paid search.

  4. Who Audits the Auditor?

    Ideally, the auditor can review historical data to see what effect your SEO efforts may have had on organic search traffic. I recently spoke with a friend in the SEM industry about this, and what I heard wasn't surprising (this person asked to...

  5. Key Themes in Online Travel

    However, attending events like these are always beneficial because it bridges the gap between the sophistication of traditional travel and brand marketers with the down and dirty tactics we employ in the SEO/SEM world.

  6. Highlights from the SEW Blog: April 14-18, 2008

    SEM Industry Issues Organic Search Small Business/Big Brand SEM Microsoft Acquires Travel Search Site FarecastMicrosoft has reportedly acquired Seattle-based travel search site Farecast for an estimated $115 million.

  7. Highlights from the SEW Blog: April 7-11, 2008

    Organic Search SEW Experts: SEM Tools of the ExpertsThere are a variety of SEM tools available to search marketers. Could the Term "SEO" Become Trademarked? It could be, you just managed to screw up your site.

  8. Highlights from the SEW Blog: March 24-28, 2008

    How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. SEM Industry Issues Searchers Beginning to See Google Video Ads in Sponsored...

  9. Highlights from the SEW Blog: March 17-21, 2008

    SEM Industry Issues Small Business/Big Brand SEM Organic Search SEW Experts: To Rewrite or Not to Rewrite.That is the QuestionWhile URL rewriting can have SEO benefits, it can also cause more SEO problems if it's done hastily, or incorrectly.

  10. Highlights from the SEW Blog: February 25-29, 2008

    SEM Industry Issues SEW Experts: Standards for SEO and SEM: The Time is NowThe question comes up often in search marketing circles: Is now the time for search engine marketing standards? Coordinating Organic, Paid Search Efforts, ClickZ Experts