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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. When referring to organic search it really is SEO.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  3. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Turning Simple Change Into Big Profit pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions.

  4. SearchDay | 3 Keys to a Successful Web Presence

    Search is Search: Paid and Organic Search Synergies SEW EXPERTS: OUTSOURCED You don't have paid search goals and organic search goals; you have search goals. Keys to a Successful Web Presence SEW EXPERTS: AU NATURAL A sound organic search...

  5. The Better You Rank...the Better You Rank!

    We can't talk about organic SEO without also addressing other methods of marketing that would make your Web site more relevant, popular, and trafficked. We're talking about broader issues than the "traditional" organic and paid search.

  6. SearchDay: What Are You Converting?

    The updates featured in Version 3.0 are: Full multi-channel media tracking and reporting: Track and report on paid search, display, paid inclusion, organic search, e-mail and more to better understand the consumer sales funnel and properly...

  7. Top SEO Firms Paid for by the Following...

    TopSEOs.com -- This Web site has claimed -- for years -- to rank the Top Organic SEO firms, among other categories. And, when I look at the companies listed in the SEO category (sorry, "categories" -- there's one for Best SEO Company" and one for...

  8. Highlights from the SEW Blog: February 25-29, 2008

    Coordinating Organic, Paid Search Efforts, ClickZ Experts Organic Search SEW Experts: SEO Site Clinic: American ExpressYou might expect large companies to adhere to basic best practices in SEO, usability and accessibility.