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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    The first study showed that users referred to a test site from a paid ad converted 2.03% of the time while those visiting from organic results converted at 1.26%. Lastly, traffic coming for a paid source stays on the site an average of 283 seconds...

  3. Focusing Your Message from National to Local, Part 1

    Here are six tips for aligning your national and local SEM efforts. Organic Search Organic Search The local Web site should carry through the same brand messaging, but will have a geo focus for the area being served and specific products/services...

  4. SearchDay | 3 Keys to a Successful Web Presence

    Twitter 101, Part 1 SEW EXPERTS: SEM 101 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. Search is Search: Paid and Organic Search Synergies SEW EXPERTS...

  5. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. This year, the conference runs from Tuesday through Thursday (3/24-3...