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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Review goal flow reports for both paid search traffic and organic search traffic Review the frequency of both paid search traffic and...

  2. Last-Minute SEO - Here Come the Holidays!

    Paid has been typically any method other than organic that you paid for to bring your site traffic. By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs.

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them.

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5 percent to 1.5 percent. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85...

  6. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. But today I look at it as a blended force of paid and...

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now Facebook seems to be directly targeting marketers...