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  1. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. But today I look at it as a blended force of paid and...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now Facebook seems to be directly targeting marketers...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    SEO Insights for Google Organic "(not provided)" All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Outcome: In the example above, the disparity between AdWords and organic conversions...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. The webmaster and founder of the site is Ann Smarty, a widely reputed figure in the SEO community. In 2011, Majestic SEO launched their equivalent: Majestic Site Explorer.

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. When you look at guest blogging for SEO overall, while it actually did take a while for...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  9. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. One person approached Matt to say a competitor was ruining them by pointing...

  10. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    While analyzing the site’s reporting, I saw a distinct bump in Google organic traffic starting on Friday, October 4th and increasing during the weekend. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to...