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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. Organic traffic Being able to perform the best practices of on-page optimization or video...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  5. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Organic search is generally used to refer to how well your site factors against that search engine’s...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more.

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe [VENDOR NAME]'s philosophy as it relates to organic local search optimization. Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...