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  1. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. I tend to think of both organic and paid since the...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. I changed the title of this post to make it more clear that I'm talking about guest...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. This segment allows you to see search traffic coming from the Google Images search...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Once you have your landing page data from Google organic, and you have identified URLs that showed a steep drop after a Panda hit, you need to dig into that data. I noticed a surge in Google organic traffic leading up to the hit, and I explained...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  7. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Now that we know where our site shows up in organic for the top PPC keyword/landing URL combinations, we can begin forming strategy. Bing data could help quantify SEO efforts, but it's still only 9.1 percent of organic search share.

  8. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff recently, then...

  9. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...