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  1. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. Organic Image Traffic This segment allows you to see search traffic coming from the...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    How to retrieve top organic search landing page data from Google Analytics Data Export API. A look at how every step of Google's hiring process (screening > on-site interview > interview feedback > hiring committee > executive review > compensation...

  5. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Turning Simple Change Into Big Profit pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions.