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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. As content as a whole becomes the focal point of marketers' efforts...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. So, for example, if a site is ranked No.on a desktop, it would rank 3.5...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    One site in particular that I recently analyzed was driving a lot of Google organic traffic to pages that didn't provide a lot of solid information based on the query. That's right, 70 percent less pages indexed yielded more Google organic traffic.