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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Site Search. They’re also looking to site search data. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. McKenna explored a slightly different angle on understanding how...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. 7 Ways to Make Your Google Search Result Stand Out

    A general listing without all the bells and whistles just won't get you the same amount of site traffic as it used to since users tend to go for the one that stands apart from the rest. If your domain name has your targeted keyword(s) in it, that's...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For people who weren't members of the site, I targeted this very large broad match keyword list and gave the returning visitors an 'It's Free, Duh! My client has about 20 different 'use case pages' on the site, and I use different retargeting ads...