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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. There’s a fine balance between simply providing...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. That’s where I analyze the site over time from a number of viewpoints.

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. Site Search. They’re also looking to site search data. McKenna explored a slightly different angle on understanding how...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. My favorite feature is being able to analyze where the visitors go when they leave the site. This information is primarily on paid advertising, but on...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the exhibition area. Event streams at ClickZ Live are designed to match your expectations in terms of content, format and...