Whereas acquisition presents a lot more challenges on the email side, there's gold in the database for people that are already existing customers and who are opted-in to your program. Customer acquisition
The very next day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6-month-old startup that used sentiment analysis to recommend movies to people. Yesterday morning, President Obama stood with several economic...
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Mark Jackson examines the impact Google's acquisition of Feedburner could have on search marketers. Yahoo Launches Search Marketing Commercial API ProgramYahoo is starting a three-tiered Search Marketing Commercial API program.
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
As some point after the Applied Semantics acquisition, Google changed the name of DomainPark to Google AdSense For Domains, the name it goes under today. I've reviewed the site in question and found that the Google ads on display are being served...
Yahoo also offers a paid inclusion program called the Content Acquisition Program (CAP). Participation in CAP or Site Match does not guarantee placement or ranking in video search results," said Horowitz, "but additional information made available...
Results for the recent quarter included the acquisition of Interactive Search Holdings Inc.a deal Ask Jeeves closed in May 2004. IAC acquisition will close in late Q2 or early Q3. Berkowitz said that, in a bid to improve the user experience with...
Of course, Site Match is just the paid side of the Yahoo Content Acquisition Program that rolled out last year. Get hands-on assistance A dedicated account manager is available to answer any questions, provide technical support, and help you...
This year, although Byrd noted conversion rates and cost-per-acquisition numbers vary by advertiser, he highlighted examples where contextual advertising produced a positive return on investment for non-retail clients (Byrd defined non-retail...
But there's no doubt the acquisition of ISH has helped Ask immediately gain a larger share. AdWords came in 2000 and later migrated into a cost-per-click based program: http://searchenginewatch.com/sereport/article.php/2164631.
Yahoo's content acquisition program is designed to bring in content from all over the web that might otherwise be missed. Given this, MI=ic probably represents paid inclusion URLs in the successor to that program, the trusted feed Site Match...
These are mixture of pages found by Yahoo's crawling of the web and content obtained through Yahoo's content acquisition program, some of which involves paid inclusion. Advertisers in MSN's own advertising program were said to be pleased that the...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Yahoo says that the AltaVista brand and web site may survive once it completes its acquisition of Overture (which owns AltaVista). Late on Friday, I also received a briefing from Overture on the new changes rolled out this weekend to its paid...
Not necessarily, if you know your cost per acquisition. Today, LookSmart is supposed to unveil a revamped LookListings program which allows any site to purchase multiple listings. The new Google AdSense program allows site owners to sign-up for the...
Fast Acquires AltaVista Enterprise Search Business Fast Search & Transfer today announced the acquisition of the AltaVista enterprise search business, including more than two hundred customers, from Overture Services, Inc.for an undisclosed cash...
Shopping search engine DealTime completes its acquisition of consumer reviews site Epinions. Overture sued over Fast acquisition News.com, May 8, 2003 http://news.com.com/2110-1024-1000543.html Can you program Google?
A lowered earnings forecast and Google's acquisition of a former important Overture partner caused several Wall Street analysts to downgrade their recommendations of Overture. Google's purchase of Applied Semantics -- one of FindWhat's top five...
