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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. The site that was generating $200,000 per month could...

  2. Dealing With Onsite Duplicate Content Issues

    Click on "Duplicate Content" in the Site Details section to get an overview of the URLs, titles, match words, match percentage, and match pages. The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of...

  3. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. These companies already had authority built into...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. That’s where I analyze the site over time from a number of viewpoints.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They’re also looking to site search data. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. Site Search. McKenna explored a slightly different angle on understanding how...

  6. Forget Big Content – Small Content Is Critical to Search Success

    Creating a site that is brimming with relevant content is critically important. Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche.