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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating a site that is brimming with relevant content is critically important. Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). In addition, you need to always manage how much syndicated content you have on your site (as...

  3. Did Your Manual Penalty Disappear? It Probably Expired

    Or, in some cases, rankings won’t increase because the site is also under the effects of the Penguin algorithm and needs to wait for a refresh to happen. You've been working extremely hard for months to lift a manual unnatural links penalty on your...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many site owners think there is such a thing as a Panda or Penguin penalty. Though remember to take them off when the site goes live – you would be surprised how often that people forget and wonder later why they aren't live.

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    This stands for Cross-Site Scripting; a well-known black hat tactic (it doesn't get any more black hat that this). In the past, you might have seen the infamous site TopSEOs.com here. An example link (from a French site) for MainStreetHost (from...

  6. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We actually have some algorithmic changes that try to figure out hey this site is the better match for something like a medical query," Cutts said. And I'm looking forward those rolling out because a lot of people have worked hard so that you don't...