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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Site Search. They’re also looking to site search data. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. McKenna explored a slightly different angle on understanding how...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Creating a site that is brimming with relevant content is critically important. Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche.