Bluefly, a designer discount site, highlights the potential savings of shopping the site, right within the title tag. In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with...
Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much better and use this data to help you make improvements to your website to help users with different...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. When designing your site, make sure it reflects what your users want. Objectives are set by the business so that your site...
Is this a lead generation site, ecommerce, match-maker, educational, or a personal vent vehicle? Your design effort needs to match the type of site your building and the content it needs to support. If this site is mission critical to the success...
Whether large or small, goals are typically the primary reason your site exists. These computed goals include time on site or pages per visit. If a visitor can convert a goal from multiple URLs, you can use a part of that URL and select one of the...
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. This job typically falls to the SEO manager who is tasked with aligning...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. The Guardian delivers specialized content to their...
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Published on: (blog) (external site) (main site) Published on: (blog) (external site) (main site) Users are less likely to share your content if their preview shows something that doesn't match their understanding of the article.
Look at how they are behaving on the site and responding via form, email, etc, keep it simple. Geddes noted the approach will vary, however, a good place to start is a combination of match and broad match modified.
That put the site at risk, especially when situations like this arise. So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. He told me how some of his friends were seeing warnings from web of trust (WOT) that his site...
The closer your site is to those documents the better the neighborhood. And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam...
Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then perhaps it can be concluded that the visitor read the content. Main product or services page to contact sales page: If the...
For the rest of us, we need to find a way to expand our content base on-site. Every site and every vertical is different so I wouldn't tell someone selling nursing home services that they need a cool infographic.
These exported prospects are guaranteed to be relevant to your site in the eyes of Google. This saves tons of time having to manually qualifying each site. Other vendors only provide basic site information where your ad was displayed.
For example, you’ll find differences in how Yandex, Baidu, and Naver value content on and off of your site. Let’s find the keywords with the highest local exact match volume and prioritize based on that.
Keeping visitors updated on weather changes is the stuff of social media or a weather widget embedded on your site. Let's take as our example the same food tour site noted above. You'll convert elsewhere on your site; your blog is where you...
There’s not a single audit I’ve completed during my career where I haven’t been neck deep in the site’s code at some point. If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming...
Are you in the position of having to ask your IT department or web developer to make changes to your site? Even for people who pay attention to their site's statistics, it's very common for those users to leave everything on the default settings...
