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  1. Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

    By borrowing the economist’s mindset and identifying a core set of SEO leading indicators, we can better showcase how things are progressing to clients or senior management. Looking at this historical, top-level view of the site’s visibility in the...

  2. SEO Game Change: Are You Setting the Right Expectations?

    To take on the same challenge with my team that I face every day with my clients: expectation management. You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Beware: this can seriously backfire and potentially cause severe reputation management problems. This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to...

  4. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Alternatively you might want to consider using a domain name management service; you can do this through most domain names registrars'. It purchased its nicknames, www.marksandsparks.com and www.mands.com, and used 301 redirects to drive customers...

  5. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Scaled Data Feed Management Bid Management Bid management clearly has some impact on the PLA marketplace, although we don't yet...

  6. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Vendors like UBL can be a real help here by providing bulk management and verification of local data. Every site audit should include a look at the client’s...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. You can actually think of it like a dating site. In a series of six videos, CPC Strategy's CEO Rick Backus answers some...