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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This ability really replaces the ability marketers lost with the closing of Yahoo's Site Explorer. The links that drive that traffic are the links that drive SEO value as well. For my money, it doesn't get any better than Majestic's ability to...

  2. Recovering from Penalties, Penguin, and Panda

    Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on. Press releases are still OK, but just don't load them up with keyword-rich links back to the site.