When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items. If you are the author of any of these links I'll take...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Will multiple internal links with the same anchor...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). If you recognize industry leaders in your blog posts, you will get links back from those leaders...
And for the purposes of this article, group interviews help generate links that are highly relevant (primarily from the participants) to your own site, are effective tools for outreach to resource-type lists, and often generate passive links since...
You simply don't want to walk-through the competitor site and say, they have a blog, they have an FAQ section or they have an article database. The second stop is OpenSiteExplorer, where I am not looking simply at the amount of total links or...
This engagement creates an opportunity to build relevant back links from blog posts, forum responses and online interactions. Show them how to identify a ‘good’ site, which keywords you're focusing on and how they can build worthwhile links.
It is difficult, if not impossible, to gain good links and measurable social media visibility with average content. A Small Set of Google Alerts – focused on blog and news resources primarily, because of their time-sensitive nature.
If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.
The site aggregates blog posts on every niche imaginable and every blogger worth his or her salt will have a feed into it. This has been particularly successful in social as both Twitter and Facebook ads have consistently not only gained new links...
When it comes to organic, our focus is on keywords and links that will make our videos more visible. This contest leverages the power of Social Media, Local Media (TV Do The Jingle’ contestants on our blog throughout the duration of the contest.
Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to support branded traffic and incoming links.
As I said, though, links aren't likely to lose all value. For some time now, we've seen a trend developing, in which links seem to be providing a diminishing portion of the ROI in a comprehensive SEO program.
Some site managers have decided that the best solution is to charge people for guest posts with company links in them. People who are willing to pay for do-follow links are likely practicing other black hat SEO methods, and you probably don’t want...
Paid links, link wheels, blog networks and other strategies for easily spreading content suddenly were penalized. During this time, links were the name of the game, and SEOs were looking for the best balance of cost and quality.
Allocate time to becoming a valuable part of the community by sharing knowledge via your blog, in forums, and in guest posts. Make sure your sale includes weird items to attract attention and links. Organize a meet-up for either local people or...
Some bloggers, particularly those looking to "make it big", are merely looking for any opportunity to get their blog name out there. Have very formal language on their blog, particularly when it comes to sponsorship and "partnership" opportunities.
After hacking or creating a huge network of sites (all of which are indexed and have equity to pass), they simply create a script that allows them to inject hundreds of exact match anchor links to the domain and site of choice simultaneously.
The guide walks marketers through a simple, 16-step process for content optimization opportunity discovery including issues around links, conversion, purpose, and more. See the full guide on the Bruce Clay Inc.blog.
If you determine that "travel" would be a great keyword, make sure have loads of content and links already, or have the patience to ride out the long process of building up this kind of authority. I can’t think of an instance when I haven’t...
