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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Dip into another topic, for example 'News / Current Events' and you get another set of links to Airbnb.com: The categorization is pretty accurate – all the results are clearly top-notch media links. As well as seeing the top 10, you can also...

  2. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Better search rankings as a result of those quality links. As a standard practice, try and use appropriate internal links in your blog content so that when a syndicated blog post goes viral, those links provide incentive for readers to click...

  4. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. SEM encompasses all of the various ways site owners can use search engines to...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    How many links or citations did it draw? Basically you need to make sure that you build content for people not for a secondary purpose such as links. See what content resonates among the audiences that come in from different referrers, and examine...

  6. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We tend to see more links to reputable government websites. Well it turns out you can say take PageRank for example, if you want to do a topical version of PageRank, you could look at the links to a page and say, 'OK suppose it's Matt Cutts, how...