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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. SEM encompasses all of the various ways site owners can use search engines to...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    How many links or citations did it draw? Basically you need to make sure that you build content for people not for a secondary purpose such as links. See what content resonates among the audiences that come in from different referrers, and examine...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We tend to see more links to reputable government websites. Well it turns out you can say take PageRank for example, if you want to do a topical version of PageRank, you could look at the links to a page and say, 'OK suppose it's Matt Cutts, how...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    A lot of pages might be blocked or there might be nofollow on links or something along those lines. There was an SEO that said "OK, we see a lot of links on Facebook and those are the pages that rank well," but that's correlation, that's not...