Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. The easier you make your content to read, the easier it is for users to understand, connect, and share – this is essential for...
If you historically pursued guest posts solely for purposes of getting links, most probably with rich anchor text, than chances are that the sites you posted on don't have that high a level of trust with the search engines.
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Alma Mater Links One of the higher probability methods of acquiring .edu links is getting mentions for former students.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content! Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was...
Below are the links to Schachinger's articles: When you log into a site that only requires you to be at least 13 years old, the ID Provider will only have to vouch for the fact that you meet that criteria.
As noted with the Home Depot example, key engagement options exist such as an "add to cart" action button, search for intent refinement or modification, other options to dig into additional information and links to similar products that other...
If those pages have a high number of inbound links from unique domains, it may be worth creating an even better version of that page on your site. In other words, links that aren't spammy and available just for the taking (no more blog comments...
So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial standards at the site publishing the content. As before, these are links where the citation value is weak, and the editorial standards...
And for the purposes of this article, group interviews help generate links that are highly relevant (primarily from the participants) to your own site, are effective tools for outreach to resource-type lists, and often generate passive links since...
In this new world where human engagement is a growing factor, how can you earn links that will boost the visibility of your website on Google so you're found by your target audiences? Page metrics are hugely important, especially when you consider...
Remember to complete the circuit by adding a link to the guest blog post itself in your “Contributor to” links. Find the Links section on your Google+ profile and click Edit: All +1s done on the site, on the Google+ page, in search results, and on...
On a more advanced level, if you find an industry authority site that has some great content, you can follow the authors, wait until one writes an article of interest and where you have additional information or a differing opinion, write a solid...
If not, broken links can lead to a poor user experience while also inhibiting the search engine bots from effectively crawling your site. In a worst-case scenario, the problem is widespread and it’s impacting thousands of links on your site.
After all, it's all about building relationships not links, so while it's easy to take away that content is still king, fellow Googler Amit Singhal hits the nail on the head when he says: "But fundamentally it's not just about content.
I don't believe that +1s, shares, Likes, or tweets are treated like links. Think about it again, this time with a fresh site of eyes on the benefit. Author to Author Comparisons: How do the social events related to your articles compare to others...
Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but linking to additional internal sources of quality information on your site helps provide context for and further educate your audience, which only...
Rich media can almost always result in better engagement and garner more user clicks than static text links. Look at your site structure, internal linking and how people are navigating your site to help create breadcrumbs in your search results...
