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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    While most of the applicable penalties would fall under unnatural linking, we could see Google targeting sites and blogs that host poor quality blog post with bad outgoing links. Unfortunately, it's hard to reach and educate website owners who aren...

  3. Search Engine Algorithm Research & Testing

    Penalties: Only shows when you’ve gone too far. As for penalties as a metric, well, getting banned from the index is a sure signal! Indexation (cache:… or site:… ): Being indexed doesn’t mean being able to rank for anything, but you can see if a...