When you think about getting links to your site, do you also think about how it will build your brand? The point is to avoid manipulation in the process of getting links. Does your contact at the site giving you the link actually value the page...
I would urge caution here in that I’m in no way saying that sitewide links are natural and awesome as there are so many other factors in addition that are considered, such as the context of these links to Client Site and position on page to name a...
Cutts specifically noted that websites likely to lose rankings are those that practice keyword stuffing and sites that have “unusual linking patterns,” such as links from spun content with anchor text that is completely unrelated to the actual on...
get lots of low PageRank to balance any high PageRank you happen to get and watch out for site-wide links. And, chances are, if you’re buying links, you’re going to get too aggressive on your anchor text.
According to Google’s Webmaster Guidelines, “Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results.
Perhaps I'm getting a big head, but it seems strange that I told Cutts specifically about this search phrase and American Express and some of the issues that they had at the conference and then, without changing a thing, all of a sudden the...
The client actually said that we've done "nothing" to move them up in the rankings or to generate links to their Web site. Obtained many high quality links for their Web site. Web sites that buy a huge amount of links dominate the rankings for...
For example, an obesity-related site should consider links from far more than just weight-loss or exercise sites. Using social media as a communication medium allows for unobtrusive links to be built to a site, and to specific pages that address...
SEW Experts: I, Google: No Halo for Aggressive LinkersSage Lewis asks, "If you were Google, would paid links be tagged as resident evil? Optimizing your site and addressing site speed can make a big difference in your search rankings.
In our initial round of testing, a site would be tagged with "LinkingTarget" if there is a sudden increase in links or crosslinks when none existed before from the following: In fact, it shook me a bit when I realized how easy it is for a search...
These are just a few methods to train your new marketer, aka link builder, in order to draw more exposure and links to your site. Links are also a large part of its ranking algothrim. These links will drive traffic and exposure, thereby paying for...
Although only a small handful of PPC visitors will actually link to your site, you would be surprised what links your site will acquire indirectly from PPC listings after a year of an aggressive campaign.
Some of them are places to submit your own content or links to content. While it's helpful that many of these still pass PageRank, you may need to go farther to help that profile rise in the SERPs by getting links to your profiles.
We've been having quite a discussion about reciprocal links over at the Search Engine Watch Forums in our Reciprocal Linking: Dead or Alive? If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at...
Linking Neighborhoods, Illustrated - Threadwatch points over to the Picture of Link Neighborhoods post at Jim Boykin's new SEO blog, where he posts a nice illustration (PDF) of how search engines use links to determine what sites are important...
As the links weren't hidden to search engines, they found the special "articles" area of the WordPress site -- http://wordpress.org/articles/ -- and indexed the content inside there, thousands and thousands of pages.
I've updated our long-standing What People Search For - Most Popular Keywords page to provide updated links to the ways major search engines let the public see what's popular. Bloggers seem increasingly upset at the comment spam they have to deal...
Unlike Google, Yahoo lets you see all links to a particular domain rather than a URL, lets you filter out your own site when doing reverse link lookups, lets you search for more than 10 words in a query and lets you search for RSS/Atom/web feeds.
But in Google's new system, it might be that it recognizes that these links all come from the same site, in the same style, so perhaps it effectively collapses them down into being worth a single link.
None of these rules involve linking for purely search engine reasons -- and so doing them should keep you on the right path in terms of getting appropriate links, I feel. If you search for a product, then you may see similar links appear listing...
