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  1. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using disclaimers to show that it is paid advertising. Google has taken action on several dozen newspapers in US...

  2. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Advertorials or native advertising where payment is received for articles that include links that pass PageRank.it is nice to see Google continue to update their help documents, especially for pages that are frequented by those webmasters to have...