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  1. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. If your site is not able to attract links on its own, or if the only links you have are self-made links, then getting links from scholarship programs...

  2. Using Analytical Analysis to Help Improve Conversions

    Why are you providing links in the end conversion process to usher them away from the site? For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. Google ends up dishing out more and more organic search...

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...