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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Google+ Local reporting tells you when people request driving directions to your business. How to Use This Custom Event: Use this custom event in conjunction with onclick events so you can track when people click on links that lead away from your...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...