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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports

  2. Dealing With Onsite Duplicate Content Issues

    Make sure each site to which your content is syndicated links back to your site. Duplicate content within the same site makes it difficult for a search engine to decide which page to rank. Siteliner will generate a full report on duplicate content...

  3. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Quality inbound links In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Syndicating your own content to well-read blogs and publishers like...

  7. What’s the Deal With Links From M.Biz? Should You Disavow?

    Here are the take-home points of this article: m.biz links come from a search engine linking to your site. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and...