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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. SEM encompasses all of the various ways site owners can use search engines to...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. However, how Facebook is planning to flag these links could end up labeling great content as being spammy simply because it's not being shared or liked often.

  3. Combining Social & Content to Earn Visibility & Earn $$$

    How many links or citations did it draw? Basically you need to make sure that you build content for people not for a secondary purpose such as links. See what content resonates among the audiences that come in from different referrers, and examine...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We tend to see more links to reputable government websites. Well it turns out you can say take PageRank for example, if you want to do a topical version of PageRank, you could look at the links to a page and say, 'OK suppose it's Matt Cutts, how...