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  1. "Which Update?" Is the Wrong Question

    The truth of the matter is this, inherent in the question, "Was my ranking drop related to Panda or Penguin? After all, let’s say it was a Penguin penalty that hit you THIS TIME. is a frightening truth, a belief that it could be either and thus, a...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social...