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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social...

  3. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. I hear people say that Penguin completely changed SEO forever. Complementing content marketing efforts through social media can help acquire high...