If you haven't been doing much more than content marketing and thought there was something called the "new SEO" and the "old SEO" was dead, my best advice is with the arrival of Penguin 2.0 and several other changes still on the horizon, is to...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Now link penalties are not as new as the other penalties mentioned here today, but the aggressive nature at which Google is applying them is a new phenomenon under the Penguin updates. Well sure it does, in fact part of the Google Penguin update...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Imagine I told you that I had published articles in 15 different newspapers, including one in the New...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients. Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin.
As we eagerly await the second coming of Penguin, this is even more relevant, today. My point at the time was that acquiring a few high quality links was far more important than building thousands of spammy links.
The first Penguin rollout would undoubtedly have used this data to begin drilling down into link quality. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. I always find it useful to look at this as a Google quality rater.
It took Google's Penguin update to jolt them and remove that misconception. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people...
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Google Panda and Penguin As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? I'm happy to see him ask that we not use Toolbar...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. SEO cocitation was a hot topic many years ago as Google introduced anti-spam updates geared toward...
This was corroborated by testing which indicated that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the Penguin) update” and “every single site we looked at...
Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).
There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. As the search engines widen their gaze and perfect the techniques they use to measure content quality, brand sentiment and relevance...
A trilogy of rapid-fire algorithmic updates included Penguin, Panda, and Exact Match Domain updates, plus more than 65 other Google updates from August and September 2012. In April, some PPC managers were outraged when Google announced that using...
