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  1. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. Let’s imagine that those sites you build links on had low-quality content.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Creating, publishing and promoting high quality content that links...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. Especially when an agency is newly hired by a company, the first few weeks are...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ken Shults (@KenShults) of Global Strategies was next. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Guest blogging has exploded in the past year, and it's going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. Companies with existing content strategies will need to assess the...