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  1. Learning to Carry Your SEO Baggage

    Even if you’ve given up those practices now, like that protest that got a little out of hand in college.the arrest record stays with you and so does the potential effect of low-quality links. A low-quality link profile from an old domain could...

  2. Are Scholarship Links Considered Unnatural by Google?

    While doing their backlink audit I noticed that there were many really obviously unnatural links from low-quality directories and keyword-anchored guest posts. We did not remove the scholarship links, but instead focused on the obviously low...

  3. Your Job Is to Make Google Look Good

    An analysis of on-page content to evaluate its quality. In fact, they are constantly testing their algorithms in an effort to improve the quality of the results. Links are given by publishers for a reason, and it's generally intended to benefit the...

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  4. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. Let’s imagine that those sites you build links on had low-quality content.

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  6. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Quality inbound links From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.