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  1. Search Engine Marketing Checklist for Hotel Marketers

    Search Engine Optimization A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns:

  2. Do Weak Links Reveal Powerful Opportunities?

    Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play an important role in search engine optimization. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. As some may know, if you move your content to a new site and it is very similar (or exactly the same) as another site...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. Apparently, in order to rank for [search engine optimization companies], I should: We (the "good guy" SEO companies) keep saying that you "can...

  6. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...