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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization strategies to get the kind of exposure they need. This will involve using tools like Google Webmaster Tool or...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Whether or not they penalize your site, the link networks of these brokerage firms often get uncovered and their links are seriously de-weighted (or removed from the index entirely). Internal links occur within the site itself and offer webmasters...

  3. So I Have this Web Site...

    Join us for Search Engine Strategies Toronto, June 8-10, 2009, at the Sheraton Centre Toronto. Unless by some miracle your company goes majorly viral and you receive millions of incoming links, you probably won't rank for much of anything.