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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Ken Shults (@KenShults) of Global Strategies was next.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Here are some proven strategies for creating AJAX sites and Single Page Applications that are not search disasters. As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or...