Don't Demand Links Many search marketers try to use reviews as a way to build links. However, not only does asking or requiring links for the review come off as confrontational and like you are trying to influence the news, it also is against...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Faculty Spotlight Links Even though it was run in 2009, that page still shows a few solid .edu links are still in place.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Suppose I have a site that covers fishing...
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app.
Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever. They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is...
He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. For a Saturday alone the results (release views, headline impressions, video and image...
It's now your job to create a narrative that links them all together. You need to be a regular writer, your site needs to be among the top million on Alexa.com and you have to comply with HARO’s very reasonable rules.
If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content! Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was...
Will multiple internal links with the same anchor text hurt a site's ranking? Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says...
If your penalty is in regards to an on-site issue, such as selling links that pass PageRank, then you need to remove or nofollow those links. Our site was recently given a penalty for unnatural links.
Building authority through links and social media endorsements. The two SEO elements to focus on for mobile apps and the app stores are content and links. Getting your site crawled. Developing apps require different skills than traditional website...
According to a recent study, 70 percent get most of their news from friends and family on Facebook and 36 percent get most of their news links from friends and family on Twitter, with more of the Twitter crowd using a smartphone.
Below are the links to Schachinger's articles: When you log into a site that only requires you to be at least 13 years old, the ID Provider will only have to vouch for the fact that you meet that criteria.
We were forced to use our brains to build links, and that's where the legacy of spam started to slow down. Looking back on it, we all know we were building bad links. Many of us have drastically changed the way we build links since then, but those...
One of the most popular (and dangerous) ways that you can grab up a bunch of links quickly is by using a link network (also called a blog network, site network, or sometimes article network). They warn against the use of link schemes and...
This particular guide says, "Annotations, calls-to-action (CTAs), description links, and promotional videos are effective traffic movers. The second type "repurposes" content that was originally produced for television or a partner's owned and...
