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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? Too many ads and making it too difficult for people to find content they're...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". More importantly, Technographics data from Forrester Research shows that digital ads such...