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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no longer useful. This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. Launch Mobile Preferred Ads And individuals who search this exact term on mobile devices may also...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Prior to recent updates, if you were to perform a similar typed search, let's say [call san diego zoo], the first result would be a link to the company's site: Similar to other voice search programs, the searcher is able to have a conversation in...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...

  6. Google as Your Identity Provider: Where Are We Now?

    Pandora trusts my Identity Provider (IdP) and I am allowed site access. So let’s take the case of a site with an age requirement, like Pandora. Pandora requires that I, the user, be 13 to use the site.