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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. Launch Mobile Preferred Ads And individuals who search this exact term on mobile devices may also...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Prior to recent updates, if you were to perform a similar typed search, let's say [call san diego zoo], the first result would be a link to the company's site: Similar to other voice search programs, the searcher is able to have a conversation in...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...

  5. Google as Your Identity Provider: Where Are We Now?

    Pandora trusts my Identity Provider (IdP) and I am allowed site access. So let’s take the case of a site with an age requirement, like Pandora. Pandora requires that I, the user, be 13 to use the site.