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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. They don't make their consumers or site visitors go elsewhere to do research – it's all right there.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. My favorite feature is being able to analyze where the visitors go when...