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  1. SEO Website Audits: Everything You Need to Know Part II

    The level of detail is based on the tools used, but a detailed (every URL) report from Screaming Frog is a much better action point than say a list of the top pages report from a self-reporting tool. These can include, but are not limited to a link...

  2. Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch

    Google rolled out manual action viewer in Google Webmaster Tools this past summer to let site owners know when a manual penalty action had been taken against their site. As a result, Google has applied a manual action to the affected portions of...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    How to Find the Tool: Find manual Action under Search Traffic, Malware under Crawl. If you get a manual action warning, it means you need to do something that is probably substantial in order to keep your rankings where they are.

  4. How to Build Your First Content Marketing Strategy

    Are You Providing a Call to Action for Readers? Last but not least, you want to make sure that everything you create has a strong call to action. I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content.

  5. Recovering from Penalties, Penguin, and Panda

    Google Manual Action Penalties User generated spam like un-moderated comments could also trigger a manual action. Look at the announcements in Webmaster Tools to see what action was taken and what the reason is for the penalty.

  6. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    In Google's case, they have a cheat sheet of sorts, where they aim to ensure the results are as comprehensive as possible, removals are kept to a minimum, they rely on algorithms over manual action, they help users avoid identity theft, and they...