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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. She gave a brief overview on how remarketing helps advertisers...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? How are the locations pages optimized for search engine performance? SEO/Site Architecture How do we report issues with information being listed on search engines like Google, Yahoo, and Bing?

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. W3C-valid code is the one thing you can do prior to launch to have some...

  5. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. Once the engine is reasonably confident, the BloomReach Mobile application will begin to...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  7. 10 Lessons About Enterprise SEO

    Lack of support for Custom Page Titles Be sure to share this information with them along with the potential opportunity that search could bring to the site if it was better optimized. There are nearly 100 other potential site-wide technical issues...

  8. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. Search engine optimization (SEO) Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands...