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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! Working with the PR and creative teams, she put up a quick landing page on the site where they...

  3. How to Dominate the Entire First Page of Google

    The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically. For your brand domain, head over to Google Webmaster Tools and audit your current site links.