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  1. Critical Thinking for the Discerning SEO [eBook Review]

    Contributors come from all over the globe and reflect different specialism within SEO and closely related disciplines and are Alan Bleiweiss, Andrea Scarpetta, Andrew Bleakley, Anthony Verre, Barry Adams, Dana Lookadoo, Danny Sullivan, Dean...

  2. SEO Standards Signal the Maturing of Our Industry

    I recently covered Jill's session at SMX for the Search Engine Roundtable blog, and she and her co-speaker, Heather Lloyd Martin, essentially gave the same presentation they've been giving for years about creating content with search engines in mind.

  3. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. Paid Ads vs Site Optimization). Search Engine Watch Blog Oct 11 2004 1:40PM GMT

  4. Secrets of Successful Search Engine Optimization

    by Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. Despite persistent myths, there is no silver bullet: The best search engine optimization firms conquer...

  5. Search Engine Standards, Please!

    By Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. The Summer 2002 Search Engine Strategies conference brought together a senior attorney from the Federal...