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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. Google ends up dishing out more and more organic search...

  2. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Identical product descriptions for similar products, either within your site or...

  3. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. And, in some cases, that "one thing" was the fact...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Bonus: Once you test your site across various devices, you can check the Devices report in Google Analytics to view engagement metrics tied to specific devices. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. Visibility for keywords searched and content sites that your target market is using. Ask yourself: Do any of the referral or exit sites offer...