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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. Visibility for keywords searched and content sites that your target market is using. Ask yourself: Do any of the referral or exit sites offer...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    In addition to stunts, you can also use PR sites to promote any particularly useful linkable asset on your site, especially tools. Use the Google "Blogs" and "Discussions" searches to find out which blogs are showing up near the top of Google, and...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. Optimize on-site search results by adding these terms and their stems to your thesaurus and create redirects as needed, to drive to the holiday...

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    If the site is providing the engines with a set of exact match anchor text links, but not providing that content for users, then the site is technically cloaking (providing different content to the engines than to users).