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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. In addition to stunts, you can also use PR sites to promote any particularly useful linkable asset on your...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Having a separate desktop and mobile site requires having separate SEO campaigns. This is because responsive design sites have one URL and the same...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Many people with image-rich sites were puzzled when their...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid...

  8. Halloween Inspired SEO Tricks to Keep Spiders at Bay

    Consider yourself lucky that you will be able to streamline your web metrics around paid search campaigns and not worry about those pesky organic referral terms [not provided] by Google anymore. You know the type of sites I’m talking about… they’re...

  9. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Easy Steps to Set Up Showroomer Targeted Search Campaigns Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. Optimize on-site search results by adding these terms and their stems to your thesaurus...