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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Crawler Access: Allow access for all crawlers to both desktop and mobile websites to fully understand page structure and to consolidate signals. Like Google, Bing sources app search results from its main index – mobile optimization of your .com...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Check Google Webmaster Tools at least once a week for site crawler issues. Are you checking your site for crawler issues? Crawler Issues Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs...

  3. Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports

    All the other cool metrics like inbound links, subscriber stats, and Googlebot crawler reports are still in Webmaster Tools. The Queries report will provide information on terms Google users searched on where your site's URL appeared in the results...

  4. Google Sitelinks - The Good, the Bad, and the Ugly

    This is Google's fault because the crawler should always check that pages linked to from sitelinks aren't returning a 404 or other error code. The biggest problem with sitelinks: it's difficult for Google to accurately determine what site should...

  5. It's All in the Links

    If you have a subdomain (content.yourdomain.com) that is linked to by the main domain (www.yourdomain.com), and you also have a subdirectory (www.youdomain.com/content) that is linked to by your domain in exactly the same way, the crawler...

  6. Search Engine Results Chart

    For instance, the main search results at AOL come from Google's crawler-based listings, rather than from work inside AOL. For search engines where the main results come from human work, it's common for them to have a "backup" or "fallthrough...